Dental Practice in Switzerland

For the opening of a new dental practice, a comprehensive visual concept was developed in close collaboration with the client. The aim was to move away from conventional clinical aesthetics and create an environment that feels welcoming, optimistic and human.

The visual direction introduced a warm and positive image language. Carefully balanced colour accents, illustrations, photography and abstract forms were combined to establish a friendly yet composed atmosphere.
Subtle figurative elements and soft floral references added warmth without becoming decorative. The result is a space that feels approachable and contemporary, particularly resonating with families and younger patients seeking a modern, open-minded practice.
Rather than relying on isolated artworks, the project was conceived as a coherent visual system – distributed thoughtfully across rooms to support orientation, ease and emotional comfort.
Einsiedeln, 2025

Are you planning a new space, refreshing an existing one, or want to rethink how your brand is experienced physically? I’d be happy to talk.

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